Decisions, decisions – what do you put on a honey label and how much should it sell for? We put half of the honey that we
extracted into the classic glass jars (the white-capped jar), the other half into plastic squeeze jars (the yellow-capped jar), and came up with preliminary labels as shown below. According t
o the Medina Bee Keepers Association, the labels are fine in terms of required information and a reasonable price is $7.00 per jar (per lb). What do you think of the labels, what are they missing, and does the price sound reasonable? Is it important to state that it’s raw, filtered honey?
It’s already been pointed out that there’s no website link (bramblestonefarm.com) on the label (how could I have forgotten that?) and that a bee on the logo might be appropriate.
The labels are printed on plain, white paper – would it be worthwhile to go with glossy or water-resistant labels (at nearly twice the cost)? Consumer honey experts (that’s all of you that buy honey), what do you think?

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I think that putting raw on the label would be a good idea from a liability standpoint while adding your website is also a good idea to allow others to see more of what you may offer. Interstate sales carry their own problems for cottage industry food products. There are various (expensive) guidelines that one must meet to stay out of trouble.
Are you going to be selling this online? I know someone in Chicago that would be interested in trying some! Label looks great (i’m not expert but I think it looks good). I’d suggest adding the .com information on either the front or back.
Tanya, don’t think we’ll be selling on-line just yet, need to look into how to set that up and Ohio doesn’t want people selling cottage products out-of-state so they frown on on-line sales. Your logo design is working great for the labels!
I think adding raw & unfiltered (edit: filtered, not unfiltered. Sorry, misread the post on that count) (i.e. not pasteurized) is also important from a liability standpoint due to the concerns associated with infants, elderly and immune compromised persons consuming clostridium botulinum bacterium. I don’t want to be one of those ‘warning labels on spoons’ kind of people, but it cannot hurt to cover your bases with known issues.
I agree that it’s nice for the label to say that it’s raw and unfiltered- sort of an extra reassurance for the consumer with all the crazy stuff that is sold (in stores). Some of that depends on where you are selling it though – you could always put it on a nearby sign. I think the plain paper label is fine. I don’t know that I’ve ever had trouble with that, as long as it isn’t like the ball labels that come off when they get wet.
I’m no expert on anything, haha. I like the jar. It wouldn’t take much to modify the logo to add dot com. And you could put the raw and unfiltered on a back label, right?
I’d say see how it sells before you go for the more expensive label, though if you do that you’d probably want to raise the price to make up for the more expensive label…
I think it is important to put that it is raw & unfiltered. I am more inclined to buy that type of honey and want to know:)